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HomeCollective Insights

Collective Insights

Explore design, culture, and tech through our lens, and a playground for ideas worth building on.

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Featured articles

Colorful crystalline logo design with reflective surfaces and a modern aesthetic. Perfect for branding or creative projects.

Opinion

Branding is Not Your Logo. It Never Was.

06/01/2025 — by Minh Nguyen
Blocks labeled with Agile, Waterfall, Creativity, Execution, and Strategic on a blue background, representing project management concepts.

Opinion

Agile for Creativity? Let’s Be Honest
06/01/2025 — by Minh Nguyen

Our latest ideas

5 articles

Two abstract hands reaching towards each other, illuminated by a soft gradient light, conveying themes of connection and authenticity.

Why brand authenticity is the new currency?
06/02/2025 — by Minh Do
Colorful crystalline logo design with reflective surfaces and a modern aesthetic. Perfect for branding or creative projects.

Opinion

Opinion

Branding is Not Your Logo. It Never Was.
06/01/2025 — by Minh Nguyen
Blocks labeled with Agile, Waterfall, Creativity, Execution, and Strategic on a blue background, representing project management concepts.

Opinion

Opinion

Agile for Creativity? Let’s Be Honest
06/01/2025 — by Minh Nguyen
Celebratory mural featuring "30" with black and red graphics, set against a patterned wall backdrop.

Press

Press

Marking a Milestone: A Symbol for 30 Years of Vietnam–UAE Relations
06/02/2025 — by Minh Nguyen
Abstract cubes arranged in a 3D pattern on a pink digital background, representing concepts in AI and technology.

Do brands still need branding agencies in the age of AI?
06/02/2025 — by Minh Do