For teams deciding how to move forward
Engagements
A set of ways to work together, from early clarity to ongoing capacity.
Explore the models
↓Know what to do before you do it
Vision
For when something needs to change, but the right direction is still taking shape. Start with clarity, options, and a safer next commitment.
- 01/(Workshop)↗
ConceptGive a promising idea a shape people can respond to.
- Teams testing a brand, campaign, product, or experience
- Several stakeholders imagining different outcomes
- A tangible concept to align around
- Evidence for the next creative commitment
- 02/(Discovery)↗
BrandSee the brand clearly before you change it.
- A rebrand, new offer, or unclear position
- A brand audit before a larger identity commitment
- Shared language for what the brand stands for
- A reasoned next step for brand work
- 03/(Discovery)↗
ExperienceSee what the current digital experience can and cannot do.
- A current website or product that needs an honest audit
- Questions about SEO, GEO, and content quality
- IT and marketing need a shared picture of the work
- A reasoned next step for digital improvement
Get the important work done
Project
For a defined change that needs the right level of capability, scope, and craft to become a useful outcome.
- 01/Focused↗
Start with one clear need, and make the next step easier to choose.
- Teams with a defined deliverable or challenge
- A specialist lift is needed
- A concrete outcome in a contained scope
- Progress without a full transformation
- 02/(Brand)↗
StoriesTurn your ideas into stories worth telling, from voice to visual.
- Startups, new ventures, products, or smaller businesses
- An identity has outgrown its original story
- Clearer positioning and recognition
- A coherent foundation for launch and growth
- 03/(Brand)↗
SystemsTurn those stories into a brand system people can use consistently.
- Established businesses or ambitious ventures
- Inconsistent brand expression is slowing growth
- A scalable identity and governance system
- More consistent decisions across the organization
- 04/(Brand)↗
Solutions, IMCUse that system to coordinate the ideas and campaigns that reach the market.
- Product launches, market entries, or major initiatives
- Campaign work is fragmented across partners
- One public idea across channels
- Better alignment from strategy to activation
- 05/(Website)↗
StoriesShape the story people need to understand before they arrive.
- Startups, SMEs, or contained website projects
- A 3–5 page site with straightforward CMS needs
- A sharper story and reliable user journey
- A site the team can manage with confidence
- 06/(Website)↗
SystemsTurn that story into a digital system that connects content, audiences, and journeys.
- Established organizations with richer content needs
- Multiple audiences, integrations, or dynamic experiences
- Flexible architecture and better performance
- A platform that can evolve safely
- 07/(Website)↗
Solutions, EnterpriseExtend that system across the platforms, data, and markets the organization depends on.
- Enterprise environments and large-scale migrations
- Multiple markets, legacy platforms, or strict security needs
- Connected systems, data, and governance
- A clearer path through transformation
More ways to keep your brand moving forward
Extend
For teams that need the value to stay useful after launch, spread the investment over time, or remain well cared for.
- 01/(Website)↗
SubscriptionLaunch a professional website while spreading the investment over time.
- Startups and SMEs planning a measured launch
- A clear scope with limited upfront budget
- A polished presence that can evolve
- Predictable planning for ongoing improvement
- 02/Cōllective Care↗
Keep an existing digital ecosystem reliable, supported, and useful.
- Teams without dedicated technical support
- Ongoing maintenance distracts internal people
- Faster attention to issues and improvements
- A known partner for continuity after launch
- 03/Brand Cōmpass™↗
Give everyone one living source of truth for the brand.
- Teams and partners using scattered brand assets
- Static guidelines no longer match daily practice
- Easier access to current assets and guidance
- A maintainable system for consistent brand use
Build capacity without building overhead
Dedicated
For organizations that need more design or development capacity without creating a permanent internal structure.
- 01/(Talent)↗
DesignAdd flexible design capacity where the team needs it most.
- Teams with a changing or overflowing design backlog
- Ongoing demand without a full internal hire
- More capacity without replacing ownership
- A design partner that flexes with the work
- 02/(Talent)↗
DevelopmentAdd engineering capacity without building a permanent team.
- Teams with a backlog or launch window approaching
- Product, marketing, or CMS work needs extra hands
- More delivery capacity for a defined period
- Less maintenance drag on the core team
Questions?Before you decide.
Anything else? Feel free to reach out to us.
How do we know where to start?+
If the direction is unclear, a Vision engagement creates a useful first step. If the change is already defined, a Project engagement may be the better fit. Extend and Dedicated models are designed for continuity or additional capacity. We can help you test that fit before deciding.
Can a smaller engagement lead to a larger project?+
Yes. Workshops are useful on their own, while also helping teams decide whether a larger brand, digital, or campaign engagement is warranted. The next phase is based on what the first phase makes clear, not assumed in advance.
Can we combine or sequence engagement models?+
The models are a way to frame the conversation, not rigid packages. A team might begin with Vision, move into a Project, and then use Extend or Dedicated support as the work becomes part of everyday operations.
What shapes the final scope, timeline, and investment?+
The decision to be made, the number of audiences or touchpoints, the complexity of the technology or content, the people available for collaboration, and the pace of approvals all affect the shape of an engagement. Each detail page includes a planning range to make that conversation more concrete.
What does working with CDA look like?+
We work alongside the people who understand the organization, making the decisions, trade-offs, and next steps visible as we go. The exact rhythm changes with the engagement, but the goal is always a result your team can understand, use, and carry forward.