For teams with an idea that needs to become tangible before a larger commitment
(Workshop) Concept
A focused creative engagement that makes a possibility visible enough to discuss, test, and choose.
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Vision — (Workshop) Concept
What it is & who it's for
A focused creative engagement for clients who want to explore an idea before committing to a larger project, test CDA's thinking, or develop a tangible vision for a new brand, campaign, product, or experience.
Typical investment
$1,800–3,000
Typical timeline
2–3 weeks
What you get
Creative concept(s), creative direction, visual territories, key visual / interface explorations, prototype or sample application where relevant, rationale and next-step recommendation.
Why it matters
A tangible vision of what the idea could become, reducing uncertainty before the larger investment.
Does this replace a full brand, campaign, or website project?+
No. It is a focused way to explore a direction before a larger engagement. The outcome can make the next project more focused, but the scope of that project is agreed separately.
How many concepts will we see?+
The number and depth of territories should serve the decision, not a fixed formula. We will agree what needs to be explored and what a useful comparison looks like at the outset.
Can the concept be for a brand, campaign, product, or digital experience?+
Yes. The engagement can focus on the kind of idea your team needs to make tangible, with the relevant sample application or prototype included where it helps.
What if the idea changes during the workshop?+
That is part of the value of exploring it early. We will distinguish a useful refinement from a material change in scope and make the implication clear.
How do we decide whether to continue?+
The final recommendation explains what the concept has clarified, what remains unresolved, and what a larger engagement would need to accomplish.
