For brands turning a strategy or brand platform into a coordinated campaign
(Brand) Solutions, IMC
An integrated campaign engagement that connects one market-facing idea across the channels that matter.
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Project — (Brand) Solutions, IMC
What it is & who it's for
A multi-channel integrated marketing / communication engagement for brands that need to turn a strategy or brand platform into a coordinated market-facing campaign. Best for product launches, major brand launches, seasonal campaigns, market entries, or significant communications initiatives.
IMC means integrated marketing or communication: one coordinated campaign idea and system carried across the channels that matter for the initiative.
Do we need a finished brand strategy first?+
The engagement can work from an existing strategy or brand platform. If the strategic foundation is not clear enough, we will make that visible and discuss whether it needs to be addressed before campaign development.
Does this include every channel we might use?+
The channel mix is agreed around the campaign objective and scope. The work can include digital, social, OOH, print, motion, video, landing pages, and other adaptations where relevant.
Does CDA handle media buying or campaign operations?+
The engagement focuses on the strategy, idea, identity, content direction, and creative assets. Any media or operational responsibilities should be clarified as part of the scope.
How do we keep the campaign consistent after launch?+
The campaign toolkit, rationale, and agreed adaptations give internal teams and partners a reference for extending the idea without losing its central character.
