Chong Lua Dao

Founded by renowned cybersecurity advocate Hieu PC, ChongLuaDao is a non-profit project dedicated to protecting Vietnamese internet users from scams and malicious content. While its browser extension has earned a trusted place in over 40,000 users’ daily digital lives, the platform lacked a cohesive visual identity and web experience that could truly reflect its mission and potential.

Collective Design Agency partnered with ChongLuaDao to develop a refreshed brand identity and homepage—one that inspires trust, reflects modern professionalism, and connects deeply with local culture. At the core of the new identity is a stylized star—a nod to the Vietnamese flag—gently curving around the letter "a." This subtle form symbolizes safety, security, and peace: “an toàn, an tâm, an ninh.”