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30Y Anniversary Vietnam - United Arab Emirates Logo

We designed the official mark for Vietnam and the United Arab Emirates 30-year diplomatic anniversary. The work gave the celebration in Abu Dhabi a shared visual language rooted in both cultures.

Overview

A mark both countries could stand behind.

On 21 September 2023, Vietnam and the United Arab Emirates marked 30 years of diplomatic relations at Emirates Palace and the National Theatre in Abu Dhabi. The Embassy of Vietnam in the UAE and the Ministry of Foreign Affairs asked us to design the official logo so the evening had one clear visual throughline: one that guests from both countries would recognize as theirs.

Client
Embassy of Vietnam in UAE, Vietnam Ministry of Foreign Affairs
Year
2023
Industry
Public Sector
Capabilities
Visual Identity
Motion, Illustration & 3D

Opportunity

Two cultures, one evening

The anniversary needed a mark that could live on the stage, on invitations, and on the clothes people wore that night. It had to feel ceremonial without becoming a mash-up of flags. We started from what both countries already share in daily life: rice as Vietnam's grain of livelihood, and the Ghaf tree as a living emblem of the Emirates.

Cultural diversity collage featuring UAE Year of Tolerance, rice crops, a Vietnamese hat and a Muslim woman in hijab

The mark

Rice grain and Ghaf, held in one form

The logo brings those two sources into a single composition. Two women in typical dress stand for the people of each country. The rice grain and the Ghaf tree sit in the same field so neither culture is a guest in the other's picture. The result is a mark you can read at a distance on a theatre curtain, and at close range on a lapel.

WHAT OUR PARTNERS SAY
“The logo is a true masterpiece that beautifully encapsulates the essence of this historic occasion.”
His Excellency Nguyen Manh TuanAmbassador of the Social Republic of Vietnam in UAE

How it showed up

From the page to the room

We carried the mark into printed matter, garments, and the architecture of the evening so guests met the same language at the door, on stage, and in the program. The work stayed in the diplomatic setting it was made for: not a campaign for the feed, a system for a room full of people.