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18 articles

What Is?

What Is?

A key message is a choice about what to make clear

07/09/2025 — by An Bui

What Is?

What Is?

A brand story is the meaning behind the choices

07/09/2025 — by An Bui

What Is?

What Is?

A tagline is a compact promise, not a decoration

07/09/2025

What Is?

What Is?

Brand loyalty is built through repeated proof

07/07/2025

CDA Approach

CDA Approach

CDA’s process is a shared way of making decisions

06/30/2025

What Is?

What Is?

Brand identity is a system for recognition and behavior

06/29/2025

Opinion

Opinion

Rebrand when the business has changed, not when the logo feels old

06/25/2025

CDA Approach

CDA Approach

CDA does not pitch. We build conviction together.

06/23/2025 — by An Bui

Opinion

Opinion

A brand story is not a script

06/14/2025

What Is?

What Is?

A creative brief is a decision, not a form

06/13/2025

Opinion

Opinion

Sustainability is a practice, not a brand costume

06/12/2025

Dynamic branding: a new system for relevance and reach

06/12/2025

CDA Approach

CDA Approach

Partnership is a capability, not a service model

06/09/2025

Building ethical brands in the age of AI

06/02/2025 — by An Bui

Why brand authenticity is the new currency?

06/02/2025

Do brands still need branding agencies in the age of AI?

06/02/2025

CDA Approach

CDA Approach

A diplomatic symbol must carry a relationship

06/02/2025

Opinion

Opinion

A logo is a signal, not the brand

06/01/2025 — by Minh Nguyen