National Lung Hospital (Vietnam)

As a dynamic creative team, we were thrilled to closely collaborate with the leadership at Bệnh viện Phổi Trung Ương. Our approach to the branding project was fueled by inspiration drawn from our discussions with the hospital's heads. Working hand in hand, we ensured the new branding system was modern yet closely aligned with their vision, striking a balance between being contemporary without veering too far from the hospital’s original ethos.

The redesigned logo is a key highlight, where the "P" in "Phổi" transforms, inspired by the natural flow of bronchi and blood vessels, with a gradient that adds a touch of modernity and vitality. The logo, alongside the modern and readable Montserrat font, ensures that VNLH's brand identity is both beautiful and functional, suitable for digital and physical mediums, and effective in both internal and external communications.

Color plays a vital role in the new identity, with green sticky rice representing health and safety, and lotus pink adding warmth and care, particularly in communications related to children and women's health. These choices reflect VNLH's dedication to providing compassionate and comprehensive care.

Building on the same inspiration as our logo redesign, we crafted a visual system that strikes a harmonious balance between BVPTW's established identity and a fresh, youthful essence. Our visual motif celebrates the act of breathing, featuring abstract representations of bronchial patterns and blood vessels. These elements symbolize the vitality and rhythm intrinsic to life itself.

We've taken Vietnam National Lung Hospital's fresh look from our redesign and spread it across social media and the press. Now, every post, photo, and announcement you see online matches the welcoming, professional vibe we created for their website. It's all about making VNLH’s caring and innovative spirit stand out, wherever you find them online.

For Vietnam National Lung Hospital, stepping into a new digital era meant breaking away from the typical healthcare website's cold and impersonal feel. Our challenge was to create a space online that not only looked professional and welcoming but also functioned perfectly on any device. The website is fully responsive and completely reimagined visually & functionally, with remapped UX and digital features to meet a more diverse audience - ranging from patients and doctors to experts and partnering institutions. By achieving this, we've ensured the website effectively supports both internal and external communications.