Man presenting “Thì Vị! Xuân Thì Mẹ Lỳ” in Vietnam’s terraced tea hills at sunset, promotional book cover thumbnail

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CDA Mê Ly Display Typeface

CDA Mê Ly tells the story of the Northern highland of Vietnam, where time leaves its mark in every layered grain of wood.

Overview

Letters Shaped by Nature, Crafted for Expression

From the layered textures of old apricot trees in Mộc Châu comes Mê Ly Font, a visual poem in sans-serif form. Each curve reflects nature’s rhythm, each line echoes the flow of heritage. Created for Mơ Ly liqueur, it transforms memory into art, offering a bridge between past beauty and present elegance.

Client
Bản Cuisine
Year
2024
Industry
Retail & Consumer Brands
Scope
Typeface Design

OPPORTUNITY

Turning heritage into a living typeface

Mê Ly Display carried an opportunity to embody more than form to channel heritage into a living visual voice. For a generation drawn to authenticity and artistry, that intersection wasn’t a challenge, it was the brief. By echoing the textures of ancient apricot trees, the typeface could balance storytelling and modernity, transforming cultural memory into a design language both expressive and enduring.

Alt text: "Mely Font showcased as a bold 'A' shaped from a tree trunk, with descriptive text about its design inspiration."

Type Structure

Letters Shaped by Nature, Crafted for Expression

The Mê Ly Display typeface presents a full character set that blends strength with subtle elegance. Its uppercase letters stand tall and bold, while the lowercase carry gentle curves that echo the organic lines of ancient apricot trees. Diacritics are crafted with care to support Vietnamese expression, ensuring cultural authenticity. Numbers and symbols are designed with the same rhythm, creating a unified voice that is both versatile and distinctive.

Orange T-shirt displaying "Mê Ly Display" text, showcasing a modern design and vibrant color against a green background.

VOWEL & CONSONANTS

Where vowels and consonants grow into living forms

When vowels and consonants come together, they form a rhythmic flow that echoes both harmony and strength. Each letter’s structure, slightly curved yet grounded, recalls the sturdy trunk and textured bark of an old apricot tree rooted in heritage, yet branching outward with timeless vitality.

Green book cover featuring the title "Tuyển Tập Những Bài Thơ Hay Về Thiên Nhiên Đất Nước," set against a natural background.

Mockup of a Mely Display sign featuring letters A, B, C, D, E, F, G, and H on a purple background, outdoors with flowers.

White cap with brown brim featuring red text "Thiên Nhiên Kỳ Diệu," set against a rocky landscape background.

Green coffee cup design featuring Vietnamese text, set against a natural background with moss and wood elements.

Travel guide showcasing Moc Chau's landscape, featuring text in Vietnamese and images of local farmers in rice paddies.

Alternate "a" character from Mely Display font with Vietnamese text: Mộc Châu, Pha Luông, and Bản Áng.

VIETNAMESE TYPEMARK

Accents that transform letters into living visual melodies

In Vietnamese, diacritics are more than marks they are the breath and rhythm of meaning. With Mê Ly Display, each accent is designed to flow seamlessly with the letterforms, like branches extending from the sturdy trunks of ancient apricot trees. When vowels carry their tonal marks, the font doesn’t lose balance; instead, it gains a new layer of vitality. Every dấu huyền, sắc, hỏi, ngã, hay nặng becomes an expressive gesture, turning written words into a visual melody that feels both authentic and deeply rooted in Vietnamese culture.