Rethinking Protein, One Bug at a Time
Overview
Ento—short for entomophagy, the practice of eating insects—set out to challenge Western food norms by positioning insects not as pests, but as planet-friendly, protein-rich snacks. Collective partnered with Ento to craft a bold, playful visual identity and packaging system that transforms skepticism into curiosity.
From naming to narrative, the brand was built to feel flavorful, adventurous, and surprisingly inviting—making insect consumption not only accessible, but exciting. Every design element, from vibrant typography to cheeky tone of voice, is geared toward sparking new conversations around sustainable eating.
