Halftone portrait of a man in glasses and a hoodie against a pink and teal geometric background

Minh Nguyen

Co-founder & Production Director

01 / Introduction

Introduction

Minh studied Entrepreneurship & Innovation at Drexel University, with a focus on Management Consulting and Project Management. He brings structure to ambitious ideas and keeps the work moving from first conversation to final delivery.

Before Cōllective, Minh lived in the US for 6 years & worked at BCG and AREA17. His past clients included AirAsia, Getty Museum, Nike, Ministry of Foreign Affairs of Vietnam, Vietnam Office of the Government, and many more.

02 / What They Believe

“Tiger got to sleep, bird got to land; Man got to tell himself he understand.”
Kurt Vonnegut

03 / A Few Thoughts

A logo is a signal, not the brand

A logo identifies a business, but it does not define its promise, behavior, or experience. CDA argues that branding is the system around the mark, and shows how to decide what the logo should do, what it should not carry, and how to make recognition meaningful.