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The American School

A new digital home for an international school.

  • Website

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Overview

Re-architecting the parent digital journey at TAS

When The American School (TAS) approached CDA, their website no longer reflected the experience of the school itself—international, structured, and deeply human. The site was dense, difficult to navigate, and built on legacy frameworks that couldn’t evolve with the school’s needs. For the parents—TAS’s primary audience—the experience was frustrating, often requiring multiple clicks to reach basic information. Our task was to reimagine the platform not just as a site, but as a digital extension of TAS’s values: global, accessible, and intuitively designed.

 

We rebuilt the website from the ground up in Webflow, starting with a restructured information architecture centered around the user journey of prospective and current families. We simplified the navigation, streamlined key parent flows (admissions, curriculum, calendar), and designed a visual system that balances warmth with clarity. The result is a digital presence that feels intelligent and calm—one that helps families feel more confident, connected, and informed from their very first click.

  • Client

    The American School

  • Year

    2025

  • Industry

    Education

  • Scope

    User Experience

    Digital Experience & Website