Positioning a new kind of growth partner - built for brands, made for Asia.
A logo with flexible and dynamic color application.
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Overview
Built to lead ambitious brands to success across Southeast Asia, China, and beyond, Asia Circle exists as a trusted platform for acceleration and connection. With a mission rooted in long-term growth and strategic partnership, the brand sits at the intersection of local execution and global ambition.
CDA was engaged to evolve the brand’s identity, shifting it from a strong operational player to a strategic partner built for scale, trust, and long-term impact in Asia’s fastest-moving markets.
Opportunity
Operating in a fast-moving, complex market, Asia Circle needed an identity that felt both strategic and human - bold enough to lead, clear enough to trust. The challenge was to express depth without rigidity, and ambition without noise.
Resonant Growth captures this balance: positioning the brand as the first signal that sets momentum in motion - connecting ambition with clarity, and turning presence into lasting impact.
Logo design
The Asia Circles logo embodies growth, clarity, and strategic direction through an upward-angled circular motif, symbolizing momentum and purposeful expansion. Its fluid, overlapping forms reflect adaptability and connection, while the bold “asia” paired with the elegant “circles” captures a confident yet flexible brand that drives growth through insight and forward-thinking.
Color System
Asia Circle’s color palette strikes a deliberate balance between energy and stability. A vivid red anchors the brand in momentum and ambition, capturing the drive of acceleration. Calming, grounded blues counterbalance that energy, reflecting clarity, trust, and long-term strategic focus.
Graphic System
Asia Circle’s visual system translates strategy into form through four key motifs: fluid gradients represent resonant, intentional growth; expanding arcs convey forward movement and precision; circular frames reflect a connected worldview; and the baseline introduces subtle structure, reinforcing the brand’s role as a steady, strategic partner.
Physical Application
Every physical expression of the brand - from proposals to stationery - was designed to reinforce Asia Circle’s role as a confident, brand-first growth partner. These tangible moments turn strategy into presence, delivering clarity, credibility, and consistency where it matters most.
Digital Application
We designed a flexible, brand-led slide system that empowers Asia Circle to communicate with confidence and consistency across markets. From investor meetings to global brand partnerships, every slide reinforces their role as a strategic growth partner, ensuring the message resonates before a word is spoken.
Data Visualization
In a market shaped by speed and complexity, Asia Circle’s ability to communicate clearly is a competitive edge. We developed a social and infographic system to visualize data, insights, and market intelligence in a way that’s both informative and brand-consistent.
Brand Identity
Collective Design Agency
Producer
Minh Nguyen
Creative Director
An Bui
Brand Designer
Diep Hoang
